Rooty the Great Root Bear, the mascot of A&W Restaurants for 60 years, will now wear denim jeans.
In a post on Twitter, the company suggested Rooty’s lack of pants was “polarizing.”
“America, let’s talk about it. Since 1963, Rooty the Great Root Bear has been our beloved spokesperson. We knew people would notice him because he’s literally a 6-foot-tall bear wearing an orange sweater. “, said the company. “But now we get it – even a mascot’s lack of pants can be polarizing.”
In the future, Rooty will wear jeans. The company said Rooty will remain the company’s official “spokesperson” despite the update.
“We’re confident Rooty will continue to champion good food and good times for many years to come…now in denim,” A&W Restaurants wrote.
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FOX Business reached out to the company for more details about what led to the decision to change the mascot.
The update comes after candy brand M&M’s announced that its separate “candy spokespersons” were taking an “indefinite hiatus” and being replaced by former SNL actress Maya Rudolph.
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M&M’s is one of many companies in recent years that has revamped or changed its brand image in the wake of political backlash.